How much is your property worth?

Our Step by Step Lettings Strategy


Concept 1 -10

  1. Navigating the Lettings Landscape
  2. Selecting Your Service
  3. In sight and In mind
  4. Showcasing your property
  5. Securing and Accepting Your Offer
  6. Establishing Tenant Suitability
  7. The Tenancy Agreement
  8. Inventories and Check Ins
  9. Protecting the Deposit
  10. A New Beginning

1. Navigating the Lettings Landscape

Determining an asking price for your home or investment property requires careful consideration.  The rental valuation you receive must be up to date in consideration of local property value, market conditions and other contributing factors so that your property generates the best possible return. Concept’s team of letting experts use their experience and local knowledge to provide accurate rental valuations for all types of property across South West London.  They will also take property condition, location and the current level of demand by prospective tenants into consideration during the valuation process.  As property interest is greatly optimised by successful advertising our comprehensive marketing strategy tends to ensure we achieve higher rents than other local agents.
Whether you are a new Landlord, an experienced investor or are deciding whether to sell or rent your property we can provide you with an accurate rental valuation with no obligation to instruct us further.

2. Selecting your Service

We have been paying close attention to what Landlords want from an estate agent since we opened in 2007.  We noticed that some people like to be more involved in the day to day running of things than others and we have used this understanding to develop our three service options.  Unlike the larger estate agents you may encounter, if you find that none of these options meet your needs fully, just talk to us to find out if we can work flexibly with you to offer an even more personalised service.  Similarly, if your circumstances change and you would like to migrate to another service option one of our helpful staff will be on hand to provide you with information and support in doing so.  Whichever way you choose to work with us, we guarantee to deliver an effective and professional service every time.
For more information about your service options click on one of the following links:
Let Only Service, Assured Rent Collection Service and Bespoke Management Service

3. In sight and In mind

Getting your property seen by the right people is an essential part of securing an offer.  We approach advertising using our Comprehensive Marketing Strategy so that you can be sure that your property is receiving the exposure it deserves.  A member of our experienced Lettings Team will photograph your property using high end equipment to ensure that each stand out property feature is captured.  A professional property description will accompany your photographic portfolio to promote viewing interest.

4. Showcasing your Property

There is more to viewing a property than just looking around.  Concept can give you advice on arranging rooms to ensure your property is attractive to prospective tenants.  We also operate Accompanied Viewings to maximise the conversion of viewings to offers.

5. Securing and Accepting Your Offer

Prior to conducting viewings we will ascertain what kind of tenants you would like for your property (i.e. students, professionals or a family) so that we can be proactive in securing offers that suit your preference.  When taking an offer, we aim to find out as much information as possible at the time so that we can relay essential information to you as quickly as possible.  We ascertain applicant income, relevant lifestyle choices such as whether an applicant has pets, applicant requests and much more.
Our fully trained Lettings Negotiators will support you in agreeing an offer that you will be delighted with.

6. Establishing Tenant Suitability

Once you have accepted your offer we will instruct independent experts to carry out thorough tenant referencing and credit checks for each adult wishing to reside in your property.  Adhering to strict referencing protocol provides you with a comprehensive understanding of a person’s personal and financial circumstances, including employment history, credit-worthiness and comments from previous Landlords.   For further information about our approach in assessing and minimising risk see our Tenant Referencing Strategy.

7. The Tenancy Agreement

You should feel sure that the agreement used to outline the responsibilities of both parties will protect you and your investment throughout your let.  That is why we operate a transparent approach to tenancy agreement signing and will always be on hand to answer any questions you may have.  We also boast a variety of tenancy agreement signing options to suit your needs.
Learn more about Tenancy Agreement Preparation and Signing.

8. Inventories and Check Ins

Evidence that shows the condition of your property at the beginning and end of tenancy is essential for a successful let.  Instructing an impartial inventory service to create a detailed schedule of property content and condition at the beginning of tenancy reduces the risk of deposit dispute at tenancy end.  Landlords receiving our Bespoke Management Service will also benefit from an in-house video documenting property condition at check in and check out.  Although similar to inventories, check ins and check outs are complementary rather than an alternative as they are not as impartial or as detailed as an itemised inventory list.

9. Protecting the Deposit

In accordance with The Housing Act (2004) any agreed deposit amount must be held in a government approved scheme for the duration of a tenancy.  We have extensive experience in securing deposits within the Deposit Protection Service (DPS) and will ensure that all legal requirements for deposit protection are fulfilled on behalf of our Landlords receiving a Bespoke Management Service

10. A New Beginning

Now that your tenants have successfully moved in you will need to consider how you will manage situations that may arise during the tenancy such as repairs or appliance breakdowns.  If you would like to reduce the workload that may be required of you during tenancy why not take a look at your service options.